AVICATE REVENUE OPERATING HANDBOOK · REV 1.0 · AVICATE.COM
COVER — READ BEFORE FLIGHTPAGE 0-1

Your business doesn't need more leads. It needs to stop dropping the ones it has.

Avicate installs an AI-powered revenue engine inside established businesses — every inquiry answered in minutes, every quote followed up, dormant customers reawakened. Built in 90 days. Run by your crew, from one panel.

EST. LEAK: 2–10% REV/YR
PRE-FLIGHT CHECK — REVENUE SYSTEMFORM AV-1
  • NEW INQUIRY — RESPONSE WITHIN 1 HR□ UNCHECKED
  • EVERY QUOTE — FOLLOW-UP ASSIGNED□ UNCHECKED
  • DORMANT ACCOUNTS — CONTACTED THIS QTR□ UNCHECKED
  • PIPELINE — VISIBLE ON ONE PANEL□ UNCHECKED
  • SALES — RUNS 3 WEEKS WITHOUT OWNER□ UNCHECKED
MOST BUSINESSES PASS NONE OF THESE. CHECK YOURS →
2–10%OF REVENUE LOST TO FOLLOW-UP LEAKS, TYP.*
90 DAYSTO SYSTEMS LIVE + CREW TRAINED
3 SYSTEMSINSTALLED PER SPRINT — GUARANTEED
€2,500FLIGHT CHECK — CREDITED IF YOU CONTINUE
SECTION 1 — KNOWN DEFECTSPAGE 1-1

Every business leaks. Most owners never see where.

It's rarely a demand problem. It's Tuesday-afternoon problems — invisible individually, expensive together. Four entries from a typical squawk log:

SQK-001REPORTED: DAILY
SYSTEM: INTAKE

The inquiry that waited

A real buyer filled out your form Saturday morning. Someone saw it Monday, meant to reply, got pulled into a job. By Thursday the buyer had signed with whoever answered first.

STATUS: OPEN
FIX: SPEED-TO-LEAD
REF: SYS-01
SQK-002REPORTED: WEEKLY
SYSTEM: QUOTES

The quote that went quiet

You spent two hours on that proposal. Nobody ever followed up — not because anyone decided not to, but because following up was nobody's job.

STATUS: OPEN
FIX: FOLLOW-UP AUTOPILOT
REF: SYS-02
SQK-003REPORTED: QUARTERLY
SYSTEM: ACCOUNTS

The customer who drifted

They bought from you for six years, then stopped. No one noticed. No one called. They didn't leave angry — they were just never reminded you exist.

STATUS: OPEN
FIX: REACTIVATION
REF: SYS-04
SQK-004REPORTED: CONSTANT
SYSTEM: THE OWNER

The owner who is the system

Pricing lives in your head. Follow-up happens when you remember. Three weeks off would break sales — which means you own a job, not a machine.

STATUS: OPEN
FIX: FULL PANEL
REF: SYS-05

Each of these has a dollar figure. Most owners guess low — then see their number.

GET A FIRST READ — 60 SECONDS →
SECTION 1.2 — EQUIPMENT NOTESPAGE 1-4

Not an agency. Not a chatbot vendor. Not a slide deck.

TYPE: AGENCY

Agencies rent you activity.

More ads, more posts, more invoices. The day you stop paying, it all stops. We build assets that stay — the machine is yours.

TYPE: AI CONSULTANT

AI consultants sell you tools.

Chatbots, copilots, a workshop, good luck. We wire AI to the only metric that matters: revenue — and nothing talks to your customers without a human approving it.

TYPE: FRACTIONAL EXEC

Fractional execs bring a résumé.

Strategy decks, then your team still has to build it. We're builders. The systems are running before we ever talk about strategy retainers.

SECTION 2 — NORMAL PROCEDURESPAGE 2-1

Cockpit thinking: measure, then fix, then fly.

PROC 2-1  The Flight Check

2 WEEKS · €2,500 · CREDITED IF YOU CONTINUE

A full diagnostic of your revenue engine, run on your own data — every inquiry, quote, and customer record. You get your Revenue Leak Report: the five biggest leaks, each with a dollar figure you can audit, ranked. About two hours of your time, total.

  • ☐ LEAK AUDIT — RESPONSE, FOLLOW-UP, QUOTES, DORMANT
  • ☐ LEAK REPORT — 5 LEAKS MAX, EACH DOLLARIZED
  • ☐ TOP-20 DORMANT ACCOUNTS — CALL LIST INCLUDED
  • ☐ 90-MIN READOUT WITH THE OWNER

PROC 2-2  The Revenue Autopilot Sprint

90 DAYS · €18,000 · BILLED MONTHLY

We install the three systems your Leak Report says matter most — installed, integrated, and running in your business, not recommended in a deck. Your team trained and checked out on every one. A live Instrument Panel showing pipeline, response times, and follow-up health in real time.

  • ☐ 3 SYSTEMS FROM SECTION 3 — INSTALLED & INTEGRATED
  • ☐ INSTRUMENT PANEL — LIVE, YOURS
  • ☐ CREW TRAINED + WRITTEN CHECKLISTS
  • ☐ 12-MONTH FLIGHT PLAN
⚠ GUARANTEETHREE SYSTEMS LIVE BY DAY 90, OR WE WORK FREE UNTIL THEY ARE.

PROC 2-3  The Cockpit Retainer

FROM €2,500/MO · OPTIONAL · CANCEL ANY MONTH

Most clients keep us in the jump seat after the sprint: systems maintained and improved, monthly instrument reviews, and the 12-month Flight Plan worked through together, build by build.

  • ☐ SYSTEMS MAINTAINED, TUNED, IMPROVED
  • ☐ MONTHLY INSTRUMENT REVIEW WITH THE OWNER
  • ☐ FLIGHT PLAN EXECUTION — ONE BUILD AT A TIME
SECTION 3 — SYSTEMS DESCRIPTIONPAGE 3-1

Six systems. Your Leak Report picks three.

Each one installed in your business, integrated with what you already run, operated by your team.

SYS-01INTAKE

Speed-to-Lead

Every inquiry from every channel captured, logged, answered in minutes, and escalated if a human doesn't pick it up.

SYS-02PIPELINE

Follow-up Autopilot

No quote or stalled deal goes quiet without a decision. AI drafts, your people approve.

SYS-03QUOTES

Quote Engine

Proposals out in hours, not days, with your pricing logic built in.

SYS-04ACCOUNTS

Dormant Revenue Reactivation

Your lapsed customers, mined and re-engaged. Often pays for the entire sprint.

SYS-05DISPLAY

The Instrument Panel

One live dashboard: pipeline value, response times, quote aging, win rate. Fly on instruments, not guesswork.

SYS-06OUTBOUND

Content Engine

Your newsletter, reviews, and social presence, produced in your voice, run by your staff in two hours a week.

NOTE — OPERATING RULE, ALL SYSTEMSAI DOES THE WORK. YOUR PEOPLE MAKE THE CALLS. NOTHING REACHES A CUSTOMER WITHOUT HUMAN APPROVAL.
SECTION 4 — THE PILOTPAGE 4-1
[ PHOTO: STEIN — IDEALLY WITH THE AIRCRAFT ]

Why "cockpit thinking"?

When surgeons at Great Ormond Street Hospital started learning handovers from Ferrari's Formula 1 pit crew, errors in the operating theatre fell by nearly half. That's what happens when the discipline of one high-stakes field is installed in another — and it's the entire idea behind Avicate.

I spent over a decade in the cockpit and training commercial pilots — teaching professionals to run high-stakes operations on instruments and checklists instead of memory and adrenaline. I've spent another decade in marketing, sales, and automation, building the AI systems that now power every Avicate engagement.

Flying is a craft — every pilot flies by hand and by feel, and always will. Instruments don't replace that skill; they're what make it reliable, predictable, and precise, every single flight. Most businesses have the craft but not the instruments: process in someone's head, decisions on gut feel, the owner doing work a system should do. Avicate installs the instruments.

NOTE — FOUNDING CLIENTSAVICATE TAKES A MAXIMUM OF 3 NEW ENGAGEMENTS PER QUARTER — EVERY SYSTEM IS BUILT BY ME, NOT A JUNIOR TEAM. NEXT AVAILABLE START: [MONTH].
SECTION 5 — QUESTIONS OWNERS ASKPAGE 5-1

Straight answers.

Q-01We're not a tech company. Will this work here?

That's exactly who it's built for. If your business runs on phone calls, email, and a quoting system, you have everything required. Your team runs everything from one dashboard — nobody needs to become technical, the same way pilots don't need to build the instruments.

Q-02What does it cost?

The numbers are on this page on purpose: €2,500 for the Flight Check (credited if you continue), €18,000 for the 90-day sprint, retainers from €2,500/month if you want us to stay on. No hourly billing, no surprises.

Q-03How much of my time does it take?

Flight Check: about two hours total. Sprint: about two hours a week, mostly a standing check-in. We build around your operation, not on top of it.

Q-04What if AI says something wrong to a customer?

It can't — nothing customer-facing sends without a human approving it. AI drafts and organizes; your people decide. That rule is non-negotiable in every system we install.

Q-05Why not just hire someone?

A revenue-ops hire runs €80k+ a year with employer costs — and still needs these systems built. The sprint is a quarter of that, once, and the systems are yours afterward.

Q-06What happens if we stop working with you?

The systems keep running — you own them, including every account and integration. The retainer is for improvement and oversight, not life support. That's the difference between an asset and an agency.

FORM AV-1 BEFORE-TAKEOFF CHECK

Find out what you're leaking. It takes 60 seconds.

Answer a few questions about how business arrives and how it's handled. You'll get a first read on where your revenue engine leaks — free, instantly, no sales call required. If the number worries you, the Flight Check finds the exact figure in two weeks.

RUN THE 60-SECOND FLIGHT CHECK →
Prefer a human first? Book 20 minutes with Stein